Jeff recently posted about about selling peace of mind. I wanted to post some follow-up thoughts on how we’re focusing on what I’ll call the Peace of Mind User Experience. That sounds like the title to a self-help seminar, but at Ublip we focus a lot of our time on user experience. We create GPS tracking products that are easy to use. At least that’s what our customers tell us.

When it comes to peace of mind, there’s nothing more jarring than stumbling to accomplish a task. Think about the olden days of wanting to listen to a particular song from one of your favorite bands:

1. Open your cassette tape drawer
2. Fumble through the cassettes to find Quiet Riot (maybe you were the exact opposite of me and had your tapes alphabetized)
3. Walk over to your stereo and put the cassette in
4. Press play
5. Fast forward or rewind to “Come on Feel the Noise”
6. Rock out

Nowadays that same experience is simpler when you think about accessing your music library on your iPhone or iPod. The information and experience is much more accessible through today’s technologies. Selling peace of mind isn’t ONLY knowing where your kids or employees are, but making it dead simple to gain access to that information. Everyone that I talk to about GPS tracking realizes the opportunity, and there’s a TON of competition in this space, but we feel our competitive advantage is to solve complex problems through simplicity and elegance.

Let me close with a visual of the Peace of Mind User Experience:

We’re developing different ways of making it easy to get information out of the Ublip GPS tracking system. Our iGoogle widget does two things:

1. Creates peace of mind by knowing an asset’s (kid, nanny, employee, vehicle) location
2. Makes the information super-accessible in an environment that is familiar to the end user

I’d also like to point out that the iGoogle GPS tracking widget is powered by our GeoRSS feed, which is the same feed that powers The Joey Tracker and soon to be launched BioBus.