Simple Tracking is better
by Henry Rosen
GPS, Products, Bidness January 23rd, 2008I was visiting a prospect the other day who is looking at ripping out their existing GPS tracking system and replacing it with the Ublip Fleet Tracker. We asked the end user (who is a job dispatcher) what was wrong with their existing system and frankly we were shocked: the biggest complaint was that for EVERY change, the vendor had to do the work. Even things as easy as changing the name of a vehicle had to be sent to the vendor. And the dispatcher could only see one vehicle at a time! Finally, because the tracking device was using a Paging Network, the data rarely was current.
It was pretty simple what she needed: “I just want to be able to see at a glance:
- “where are my trucks right now?”
- “where have they been?”
- “how long did they stop at each location?”
- “how fast were they going?”
This business really isn’t brain surgery. Customers just want low-cost GPS tracking that is reliable, simple and easy to use.


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