I love when I explain to someone what we’re creating and they “get” it. What I mean by this is not even a minute into the conversation that person sees how the product would impact their life. Their eyes light up and and they talk more excitedly. They lean in the more you talk and smile during every word. That happened to me just a few days ago. A friend of mine asked me what this ublip thing was that I had been blogging and talking about all summer. I explained we were trying to build and launch a product and service called ublip and that it was a great chance to track anything and everything from fleet applications, to your dog, to you and your family. The rest of the conversation went something like this:

My Friend: What is this ublip thing?
Me: Its a site that lets you track yourself, your car, your company assests, you family or anything else that moves!
My Friend: [an “a ha” expression takes over her face] So I could see when my puppy runs away and then chase after it?
Me: Sure. You can get the results sent to your email or your cellphone.
My Friend: So if someone stole your car you could have the police find them quickly?
Me: Of course, you could bring your phone with them and receive text messages or emails with street address based on where your car is located!
My Friend: Or if I can’t figure out where my husband parked the car after work I can just log in and view it, time, date everything?
Me: Yeah you’ve pretty much got it.
My Friend: Is it up yet? I want to know where my daughter goes after school!

It gives us such a great feeling when we can explain to someone what we’re working on and they understand it quickly. I think that is one of the reasons we are all participating in this venture. We realize that there are other companies that “track things” but no one “gets it” yet. No one has a great user experience with a device or an application and we truly believe that our launch will change the way people view this sector. We want to make a difference in the world. There is a certain satisfaction that comes from helping create a product that others instantly get excited about and discover how it directly and positively would improve some facet of their life.